Missouri Sports Betting Ballot Measure Approved By Voters

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Missouri citizens approved legal mobile and retail sports betting, allowing managed books to take bets next year.

Missouri voters approved legal mobile and retail sports betting, allowing regulated books to take bets next year.

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The sports betting ballot measure passed by a slim bulk early Wednesday morning after more than 2.9 million votes were counted.

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Seven of the eight states bordering Missouri permit mobile or retail sportsbooks. That includes Kansas and Illinois, which divided the Kansas City and St. Louis metro locations with Missouri, respectively.


Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to authorize sports betting this year.


" Missouri has a few of the very best sports betting fans worldwide and they showed up big for their favorite groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a statement. "On behalf of all 6 of Missouri's expert sports betting franchises, we wish to thank the Missouri citizens who made their voices heard by approving Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting and guarantees we no longer lose valuable tax income to our surrounding states. Most importantly, the passage of Amendment 2 indicates a brand-new, dedicated, permanent funding stream for Missouri class."


Missouri sports betting next steps


Voter approval means approximately 14 mobile sportsbooks might begin accepting bets next year. It is unlikely all 14 readily available licenses are used.


DraftKings and FanDuel financed almost every dollar of the "yes" project and will undoubtedly apply to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses readily available without needing to partner with a Missouri brick-and-mortar casino or sports betting team (and pay an accompanying fee).


Six licenses are available to each Missouri gambling establishment operator, respectively. Caesars, despite opposing the tally step, will likely utilize its license to introduce the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will likewise likely introduce their particular books.


The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays unclear if they will introduce mobile sportsbooks.


The remaining six licenses are reserved for each of the significant professional sports betting teams that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were among the most prominent supporters of the ballot measure.


In addition to DraftKings, FanDuel and Caesars, Missouri gamblers should anticipate other leading nationwide brand names including BetMGM, bet365, BetRivers and Fanatics to look for market gain access to.


Launch probability tiers IF Missouri voters authorize sports betting wagering:


Guarantees: FanDuel, DraftKings
Locks: BetMGM, Bally Bet
Likely: Fanatics, bet365, ESPN BET
Are Already Live In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa
Opposed Referendum But Still Might: Caesars


Missouri's ballot step allows every Missouri gambling establishment to open retail sportsbooks on their respective homes. Most if not all 13 gambling establishments handled by the six casino operators are anticipated to open in-person wagering alternatives such as wagering kiosks and possibly devoted, full-service sportsbooks.


The six sports betting groups can also open in-person sportsbooks within or surrounding to their particular home playing places. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that permit in-stadium retail sportsbooks.


The language around the ballot measure requires the very first certified sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, continually books' most financially rewarding time of the sports betting calendar.


Missouri sports betting wagering background


The successful Missouri sports betting project comes regardless of millions in financing opposing the procedure from among the state's biggest sports betting stakeholders.


Caesars spent millions of dollars to defeat the step. In most other states that connect online sports betting with a state's brick-and-mortar casinos, an operator is given at least one license per managed property.


Because scenario in Missouri, Caesars would be afforded a minimum of three potential licenses, one for each gambling establishment it manages. Instead, Caesars only has one. In states with the license-per-property model, business can either open extra in-house books or, more frequently, subcontract the license to a rival that pays an accompanying charge in exchange.


FanDuel and DraftKings, which have roughly two-thirds of U.S. across the country sports betting wagering manage market share, might possibly have a leg up on their competitors by earning the set of untethered licenses. It stays to be seen which 2 books will earn these slots, but the language around the tally step would appear to prefer the 2 nationwide market leaders.

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Polling earlier in the year revealed the "yes" vote with a slight lead. Support efforts were strengthened by 10s of millions invested by DraftKings and FanDuel.


A series of television and radio advertisements focused on the revenue legal sportsbooks would generate for Missouri public education. Opponents, funded mainly by Caesars, argued the advocates' advertisements were deceptive and the tens of countless forecasted dollars raised would have a minimal effect in a state that currently spends billions on education each year.

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